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Dr Judith Holdershaw staff profile picture

Contact details +6469516971

Dr Judith Holdershaw PhD

Senior Lecturer

Doctoral Supervisor
Massey Business School - Deputy PVC's Office

Judith has a PhD in Marketing and teaches in the areas of Essentials of Marketing, Strategic Marketing Management and Social Marketing. Judith’s research interests are in the areas of consumer behaviour, survey methodology, food marketing and food labelling; country of origin labelling; and health and social research.

 

Professional

Contact details

  • Ph: 83971
    Location: 1.16, BSC
    Campus: Turitea

Qualifications

  • Doctor of Philosophy - 黑料网 (2006)

Certifications and Registrations

  • Licence, Supervisor, 黑料网

Prizes and Awards

  • Co-author of joint winner of the Best Paper Award, presented at the presented at the Australian and New Zealand Marketing Academy conference, Adelaide, Australia, 2003Anthony, Hoek and Holdershaw (2003), Communication of risks and side effects in prescription medicine advertising. - (2003)
  • Awarded a 黑料网 Research Fund grant for project titled 'Research into factors influencing blood donors' motivation and behaviour'. - (2008)

Research Expertise

Research Interests

Consumer behaviour, food marketing; health and social research; country of origin labelling; and methodological issues in survey research.

Thematics

Health and Well-being

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500)

Research Outputs

Journal

Holdershaw, J., & Konopka, R. (2023). The effect of visibility of country of origin labelling on consumers' fresh meat preferences. Asia Pacific Journal of Marketing and Logistics. 35(9), 2266-2281
[Journal article]Authored by: Holdershaw, J.
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Schnack, A., Wright, MJ., & Holdershaw, JL. (2021). Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation. Journal of Retailing and Consumer Services. 58
[Journal article]Authored by: Holdershaw, J., Wright, M.
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Schnack, A., Wright, MJ., & Holdershaw, JL. (2020). An exploratory investigation of shopper behaviour in an immersive virtual reality store. Journal of Consumer Behaviour. 19(2), 182-195
[Journal article]Authored by: Holdershaw, J., Wright, M.
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Schnack, A., Wright, MJ., & Holdershaw, JL. (2019). Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability. Food Research International. 117, 40-49
[Journal article]Authored by: Holdershaw, J., Wright, M.
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Holdershaw, J., Melnyk, V., Gendall, P., & Wright, M. (2018). Predicting behaviour: comparing the performance of factual versus attitudinal approaches. International Journal of Social Research Methodology. 21(4), 439-452
[Journal article]Authored by: Holdershaw, J., Wright, M.
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Holdershaw, J., & Konopka, R. (2018). Consumer Knowledge of Country of Origin of Fresh Food at Point of Purchase. Journal of Promotion Management. 24(3), 349-362
[Journal article]Authored by: Holdershaw, J.
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Neville, S., Adams, J., & Holdershaw, J. (2014). Social marketing campaigns that promote condom use among msm: A literature review.. Nursing Praxis in Aotearoa New Zealand. 30(1), 5-16
[Journal article]Authored by: Holdershaw, J.
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Holdershaw, JL., Gendall, P., & Case, P. (2013). Country of origin labelling of fresh produce: Consumer preferences and policy implications. Market & Social Research. 21(2), 22-31 Retrieved from http://www.amsrs.com.au/documents/item/1284
[Journal article]Authored by: Holdershaw, J.
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Holdershaw, JL., Gendall, PJ., & Wright, M. (2003). Predicting willingness to donate blood. Australasian Marketing Journal. 11(1), 87-96
[Journal article]Authored by: Holdershaw, J.
Holdershaw, JL., Gendall, PJ., & Wright, M. (2003). Predicting willingness to donate blood. Australasian Marketing Journal. 11(1), 87-96
[Journal article]Authored by: Holdershaw, J.
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Gendall, P., Holdershaw, J., & Garland, R. (1997). The effect of odd pricing on demand. European Journal of Marketing. 31(11-12), 799-813
[Journal article]Authored by: Holdershaw, J.
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Holdershaw, J., Gendall, P., & Wright, M. (2011). Predicting blood donation behaviour: Further application of the theory of planned behaviour. Journal of Social Marketing. 1(2), 120-132
[Journal article]Authored by: Holdershaw, J., Wright, M.
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Holdershaw, JL., Gendall, PJ., & Gou, Y. (2005). The effect of odd pricing in China. Journal of Asia Pacific Marketing. 4(1), 76-84
[Journal article]Authored by: Holdershaw, J.
Holdershaw, J., Gendall, P., & Wright, M. (2003). Predicting Willingness to Donate Blood. Australasian Marketing Journal. 11(1), 87-96
[Journal article]Authored by: Holdershaw, J., Wright, M.
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Thesis

Holdershaw, JL. (2006). Comparison of two approaches to predicting blood donation behaviour. (Doctoral Thesis, 黑料网)
[Doctoral Thesis]Authored by: Holdershaw, J.

Conference

Fletcher, P., Hess, A., Holdershaw, J., & Rahmani, D. (2023). Increasing Public Trust in the Age of Disinformation. , ANZMAC
[Conference Abstract]Authored by: Fletcher, P., Hess, A., Holdershaw, J., Rahmani, D.
Holdershaw, J., & Konopka, R. (2019). Clarity of country of origin labelling. In JE. Richard, & D. Kadirov (Eds.) https://confer.nz/anzmac2019/conference-programme/. (pp. 665 - 665). Wellington, New Zealand: ANZMAC Australian and New Zealand Marketing Academy
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Schnack, A., Wright, M., & Holdershaw, J. (2018). Virtual Reality in Marketing Research: In-store shopper patterns in an immersive virtual simulated convenience store. Not available. : ICORIA 2018
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Wright, M.
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Holdershaw, J., Schnack, A., & Wright, M. (2018). Virtual shopping simulation: Consumer knowledge of country of origin. https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf. (pp. 118 - 121). : ANZMAC
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Wright, M.
Smith, R-A., Rosenstreich, D., & Holdershaw, J. (2018). Navigating Differences in Institutions Toward Value Co-Creation. In J. Conduit, C. Plewa, & D. Wilkie (Eds.) 2018 ANZMAC Conference Proceedings. (pp. 672 - 675). Adelaide: ANZMAC 2018. CONNECT. ENGAGE. TRANSFORM.
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Wright, MJ., Schnack, A., Holdershaw, JL., & Elms, J.From computer to cave: A simulated convenience store using immersive virtual reality. . Groningen, The Netherlands
[Conference Paper]Authored by: Elms, J., Holdershaw, J., Wright, M.
Schnack, A., Wright, M., & Holdershaw, J.Virtual tracking of consumer behaviour: Pilot-testing of ViCoS 1.0, the Future of Market Research. Paper presented at the meeting of https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdf. Christchurch
[Conference Paper]Authored by: Holdershaw, J., Wright, M.
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Schnack, A., Wright, M., & Holdershaw, JL.(2016, December). Virtual tracking of consumer behaviour: Pilot-testing of ViCoS 1.0, the future of market research. Marketing in a post-disciplinary era ANZMAC 2016. (pp. 175 - 181). Retreived from http://www.anzmac.org/
[Conference]Authored by: Holdershaw, J., Wright, M.
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Holdershaw, JL.Consumer awareness of the country of origin of fresh food. . Christchurch, New Zealand
[Conference Paper]Authored by: Holdershaw, J.
Holdershaw, J., Gendall, P., & Case, P. (2011). The effect of country of origin labelling of fresh produce on consumers’ purchase decisions. In M. MacCarthy (Ed.) 2011 ANZMAC Annual Conference - Marketing in the age of consumerism: Jekyll or Hyde?. (pp. 1 - 7). : 2011 ANZMAC Annual Conference - Marketing in the age of consumerism: Jekyll or Hyde?
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Holdershaw, J., Gendall, P., & Yuanindya, I. (2011). Country of manufacture: Effect on consumers’ purchase decisions. 25th Annual Australian and New Zealand Academy of Management Conference. : Australian and New Zealand Academy of Management Conference (ANZAM)
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
Brennan, M., Holdershaw, J., & Macpherson, T. (2010). The effect of a chocolate incentive on sample composition and item non-response in a mail survey. In DP. Ballantine, & DJ. Finsterwalder (Eds.) Australian and New Zealand Marketing Academy Conference - Doing more with less. (pp. 1 - 9).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Macpherson, T.
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Holdershaw, JL., & Gendall, PJ. (2008). Understanding and predicting human behaviour. Proceedings of the Australian and New Zealand Communication Association Annual Conference. (pp. 1 - 15).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Holdershaw, JL., Gendall, PJ., & Wright, MJ. (2007). Factors influencing blood donation behaviour. In M. Thyne, KR. Deans, & J. Gnoth (Eds.) Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC 2007). (pp. 3564 - 3570).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Wright, M.
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Holdershaw, JL., Gendall, PJ., & Wright, M. (2007). A test of the intention-behaviour relationship. In M. Thyne, KR. Deans, & J. Gnoth (Eds.) Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC 2007). (pp. 711 - 718).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Holdershaw, JL., Gendall, PJ., & Wright, MJ. (2006). An application of Labaw's approach to questionnaire design. In Y. Ali, & M. van Dessel (Eds.) Australian and New Zealand Marketing Academy Conference: Proceedings.
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Wright, M.
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Hoek, JA., & Holdershaw, JL.(2003). Communication of risks and side effects in prescription medicine advertising.
[Conference Paper]Authored by: Holdershaw, J.
Anthony, J., Hoek, JA., & Holdershaw, JL. (2003). Communication of risks and side effects in prescription medicine advertising. In RK. Ed (Ed.) Australian and New Zealand Marketing Academy Conference. (pp. 83 - 89). Adelaide, SA
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Anthony, J., Hoek, JA., & Holdershaw, JL. (2003, May). Brand advertising of prescription medicines: A comparison of communication formats. Presented at 32nd EMAC Conference. University of Strathclyde, Glasgow, UK.
[Conference Oral Presentation]Authored by: Holdershaw, J.
Hoek, JA., Gendall, PJ., & Holdershaw, JL. (2002). Promotion of prescription medicines: A critical review and research agenda. In RN. Shaw, S. Adam, & HM. Eds (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Conference. (pp. 2221 - 2227). Geelong, VIC
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Holdershaw, JL., & Gendall, PJ. (2002). The conceptualisation and measurement of "knowledge". In RN. Shaw, S. Adam, & HM. Eds (Eds.) Proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 2891 - 2896). Geelong, VIC
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Holdershaw, JL., Gendall, PJ., & Wright, M. (2001). A comparison of two approaches to predicting willingness to donate blood. Australian and New Zealand Marketing Conference 2001: Conference proceedings. Auckland, NZ
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
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Other

Holdershaw, JL. (2011, May). The effect of country of origin labelling (COOL) of fresh produce on consumers’ purchase decisions. In 黑料网.
[Oral Presentation]Authored by: Holdershaw, J.
Holdershaw, J. (2012, March). Country of origin as a source of competitive advantage. In School of Communication, Journalism and Marketing Seminar/Discussion Series, 黑料网, Palmerston North.
[Oral Presentation]Authored by: Holdershaw, J.
Read Abstract: abstract icon
Holdershaw, JL. (2011, May). The effect of country of origin labelling (COOL) of fresh produce on consumers’ purchase decisions. In 黑料网.
[Oral Presentation]Authored by: Holdershaw, J.
Read Abstract: abstract icon
Holdershaw, JL. (2009). Conceptualisation and measurement of knowledge. Presented at 黑料网, Palmerston North.
[Oral Presentation]Authored by: Holdershaw, J.

Teaching and Supervision

Contact Supervisor

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 1 0
Co-supervisor 0 1

Current Doctoral Supervision

Main Supervisor of:

  • Ro-Ann Smith - Doctor of Philosophy
    Applying a Service-Dominant Logic lens to investigate different social services鈥� institutional arrangements and their impact on refugees鈥� value co-cre

Completed Doctoral Supervision

Co-supervisor of:

  • 2020 - Alexander Schnack - Doctor of Philosophy
    Is it Worthwhile Going Immersive? Evaluating the Performance of Virtual Simulated Stores for Shopper Research